Tourism
Whakatāne District is one of themost dynamic destinations in Aotearoa for nature, culture and coastal experiences.
In 2024, tourism contributed $72.3 million to the local economy, representing 3% of the district’s GDP, and supported around 1,200 jobs - a 13.8% increase from previous years (Infometrics, 2024). Visitors spent approximately $164.7 million, with 85% from domestic travellers and 15% from international visitors (Infometrics, 2024).
With its warm climate and stunning landscapes, Whakatāne attracts visitors year-round, offering diverse career opportunities in hospitality, tour operations, cultural tourism, marine services, conservation and more.
Why work in tourism here?
- Join a fast-growing, diverse industry that celebrates natural beauty, culture and community while supporting sustainable tourism
- Connect with visitors worldwide and contribute to iwi-led initiatives and local businesses through strong partnerships
- Explore varied career paths in outdoor adventure, cultural tourism, hospitality, event management, and more, with opportunities for creativity and growth
- Enjoy a balanced lifestyle, working and playing amid stunning coastal and forest landscapes where both your career and wellbeing can flourish
