Lifestyle
The Whakatāne District offers the perfect balance of natural beauty and everyday ease. From breathtaking sunrises over the ocean at Ōhope Beach to hikes through native bush, this is a town where nature is part of daily life, not just a weekend escape.
With a strong sense of community, quality schools and a growing mix of local cafés, markets and cultural events, the district is more than just a great place to visit - it’s a place to truly belong.
Whether you're moving here for lifestyle, work or whānau (family), here's why the Eastern Bay of Plenty is a great place to live:
1. Unbeatable natural beauty
From golden beaches like Ōhope to secluded bays, rivers and lush native forests like Whirinaki and Te Urewera , the Eastern Bay is packed with stunning landscapes to explore. Here, your morning walk could take place along a quiet beach or through bush alive with birdsong.
2. Sunshine capital
Whakatāne consistently ranks as one of the sunniest places in Aotearoa, enjoying more than 2,000 hours of sunshine each year. It’s the kind of place where weekends are spent at the beach, gardens thrive, and outdoor plans rarely get cancelled.
3. Strong sense of community
Smaller towns and rural centres foster tight-knit communities where people look out for one another. Whether it’s a wave on the street or a spontaneous invite to share kai (food), newcomers quickly feel part of the whānau (family).
4. Affordable lifestyle
Compared to bigger cities, the Eastern Bay of Plenty offers more affordable housing and lower living costs, without sacrificing quality of life. You can own your home, grow your own garden and still be close to schools, shops and the beach.
5. An outdoor paradise
Whakatāne is a haven for outdoor lovers. Fish the deep sea or cast a line in crystal-clear rivers. Surf, kayak, dive, hike or cycle through some of the most breathtaking landscapes in Aotearoa. Whether you're chasing thrills or seeking stillness, adventure is always close, with no traffic to get in the way.
6. Rich Māori culture and heritage
The region is home to eight iwi, each with deep cultural, spiritual and ancestral ties to the land. From marae to kapa haka festivals and language revitalisation, there are real opportunities to engage with a te ao Māori worldview in everyday life. It’s a place where traditions are respected and shared.
7. Family-friendly environment
With safe communities, great schools and a slower pace of life, it’s an ideal place to raise tamariki. Kids here grow up with access to nature, sports clubs, cultural learning and room to explore.
8. Growing local economy
The economy is evolving, with growth in horticulture, aquaculture, tourism and renewable energy. There's room for entrepreneurship, innovation and people who want to work while making a difference in their community. Read more about the local economy and business insights here.
9. Arts and culture scene
The district has a thriving arts community that reflects the creativity and mana of the region.
- Theatre Whakatāne stages quality musicals and plays year-round, welcoming performers of all ages.
- Edgecumbe choir brings together more than 60 singers to perform choral works, with public concerts held twice a year.
There are also regular markets, exhibitions, and music performances that create a vibrant and authentic cultural rhythm across the district.
